What’s your email address?

Posted by on May 28, 2015

I am not asking as a matter of curiosity but as someone who works with businesses to improve their visibility and customer communications. An email address is more than just a simple contact tool, it helps identify you and your business. An email address pops up in many places including business cards, promotional flyers, correspondence….what kind of impression does your email address make?

I am always surprised when a business has a domain and website but is using a generic email address, e.g. Gmail, Yahoo or their local ISP.  Many hosting packages come with email accounts so there is probably no additional expense.   Yes, it may take a little time to set up email accounts and configure them on mobile devices or laptops. You might even have to call tech support or recruit some help from a local tech expert. However, there is so much to be gained by spending just a wee bit of time to to make your online presence more complete. Using email accounts which match your domain/website will:

  1. make your company look more more professional, consistent and valid since emails are going to an official company account instead of something that looks public or personal.
  2. reinforce your company’s identity/branding by making your web address easier to remember.
  3. provide you with an email address that makes sense. If you own the domain name you can have the email address of your choice instead of some_name@gmail.com.
  4. separate your professional and personal correspondence. Keeping personal and business communications separate is important for security and continuity.  Separate addresses will also allow you to focus on the tasks at hand and avoid inbox overload.

So, what is you email address or what should it be?