Time for Social Media

Posted by on Apr 12, 2017 in marketing, news, planning, social media

Time for Social Media

One of the services we provide clients it social media support. This great article: A Six-Hour Social Media Management Schedule talks about some of the key management considerations for anyone providing social media expertise and support. Some of the time allotments are worth a little debate, for example, we tend to plan on a monthly, not a weekly basis. For a thought provoking combo, take a quick look at the article Social Media Usage over a lifetime. The amount of time that social media can absorb from our lives is signficant whether that time is spend creating or accessing...

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Scary Marketing Comments and Questions

Posted by on Oct 27, 2016 in marketing, news, planning, websites

Scary Marketing Comments and Questions

I recently had the opportunity to make a presentation to the Thursday morning Connections Meeting for the North Pittsburgh Chamber of Commerce. In the spirit of the Halloween season, I decided to pair pictures with ideas to take a humorous look at the challenges of marketing.  The presentation also covers some issues often discussed when talking with business owners. On the lighter side, the presentation pays homage to some Halloween traditions and two great Halloween movies, Young Frankenstein and a local favorite, Night of the Living dead. Enjoy! If you have any questions about the ideas or would like to meet to talk about your marketing plans and activities please contact us by phone at 724-473-5543 online web form We would be delighted to talk with...

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A different route…

Posted by on Mar 31, 2016 in Photography, planning

I have plenty of leg room, complementary beverages, a fascinating view, free wifi and I don’t have to worry about traffic. An added bonus, this trip includes a view of the Pennsylvania’s Horseshoe Curve. Yes, I am on The Pennsylvanian, the train that runs from Pittsburgh to Philadelphia. As we gently rumble across the landscape I am reminded that the best path to any destination may not be the most obvious one. Most people fly due to time constraints but when you add up the time to get to/from the airport, checkin/security time, air time (not including inevitable delays) the difference is less than you would think. To my delight my train trip is proving vastly more comfortable, relaxing and productive than any recent flight. Better than a movie, my train window offers me an endless selection of scenery which include cities, industrial sites, small towns, farms, forests and winding rivers. Early spring sunshine makes the rivers sparkle, encourages the first green on trees and highlights the first flowers on trees and shrubs. Swept along by the hectic elements of daily life it can be easy to forget about the journey or savour it’s details. Finding balance and perspective (while juggling time, family, clients, and personal needs) seems to be the real holy grain of modern life. Maybe we need to look at the more of the options available instead of taking the obvious route. Just like my train ride, the routes/decisions which require a pause and extra thought really might enrich our journeys in addition to better using our time. In addition to trains I have always loved the poetry of Robert Frost, the last lines from one of my favorites (The road less traveled) reads Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Taking the train reminded me to make sure I at least pick the road and that will make a...

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Have you weeded your web site recently?

Posted by on Jun 18, 2015 in marketing, planning, websites

Much as I enjoy my work, I love to spend time outdoors.  Much to my surprise, gardening has become a favourite past time.   I enjoy being outside, taming the small green space around our house, playing in the dirt, and eating the occasional ice cream cone as a reward. On Sunday, reflecting on progress made outside I thought about the week ahead and my indoor/work goals.  I was a bit surprised to realize how much gardening and web sites have in common. Both need to have the weeds removed, the ground improved, and plants added or moved.  Like my garden, a web site can be useful and beautiful but only if properly tended. Have you weeded your web site recently?  Website information should be reviewed and tweaked as needed.  Weeds in your website can diminish the integrity of your online presence and hurt SEO.  Make sure your website isn’t weedy by regularly taking care of  typos, out-dated information, and comment spam making sure internal links in your site and those going  to external sites are not broken or link to out-dated information Improve the ground!   The soil on our property contains quite a bit clay, so we have spent time improving our soil.   You can do the same for your website: add functionality which will help users obtain the information they need, accomplish a task, or make a purchase update your site’s design to make your site more user-friendly and current Can you add/move material to make things more attractive or useful? Moving plants can make them healthier.  Adding plant material can add colour, habitat for wildlife, or fill a bare spot making your property a place to linger.  Make your web site a place visitors wish to linger and explore by making sure your content is well-organized so visitors can enjoy your site instead of spending time figuring the site out adding new content to educate or enable customer activity highlighting or moving important content or functions that users are not finding or using A well-tended web site: shows users that you are serious, engaged, and have expertise in your chosen field engages users with relevant content and functionality to help them obtain the goods and services needed will be seen as a resource for others and you will garner links and social media shares which will raise your online profile ranks better in search engines which look for relevancy,  currency, links and shares among other factors Cultivate your website so your business can...

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Have you checked your stats?

Posted by on Jun 3, 2015 in analytics, planning, websites

How are your stats? I have been looking for ways to be more active. A friend loaned me their unused Fitbit so I could test it out. It is an interesting little gadget that provides little data nuggets about my activity levels, calories burned, sleep, etc. The Fitbit also allows me to set goals and gives me “badges” when I achieve certain levels of activity. Since it is new to me, I have to admit I check it throughout the day to see how I am doing. In a philosophical moment this little gadget and my interest in data brought me back to web sites… When we build websites for our clients we always include Google Analytics so clients can review their site’s activity. Much like a Fitbit’s data, site analyitcs can help you see how your website is doing.  Some key analytics include: How many visitors are coming to your site? Where are site visitors coming from? How long do people stay on the site? What pages are being viewed, is there any content that is particularly popular? Are users finding the information you think they need to see? Are you calls to action effective; do they read highlighted content, fill out a form, buy something online, or contact you for more information? The great thing about a website is you can change it!  Site analytics can guide the development of your site to make it more attractive and useful to customers.  Looking at your website’s statistics might lead you to: improve SEO/SEM so customers can more easily find your site add more or develop popular content add more images or videos to better engage site visitors improve navigation add calls to action and code them to track conversion points So, have you checked your web stats lately?  What are the goals and changes they suggest to achieve the level of activity needed to help your business...

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