Have you weeded your web site recently?

Posted by on Jun 18, 2015 in marketing, planning, websites

Much as I enjoy my work, I love to spend time outdoors.  Much to my surprise, gardening has become a favourite past time.   I enjoy being outside, taming the small green space around our house, playing in the dirt, and eating the occasional ice cream cone as a reward. On Sunday, reflecting on progress made outside I thought about the week ahead and my indoor/work goals.  I was a bit surprised to realize how much gardening and web sites have in common. Both need to have the weeds removed, the ground improved, and plants added or moved.  Like my garden, a web site can be useful and beautiful but only if properly tended. Have you weeded your web site recently?  Website information should be reviewed and tweaked as needed.  Weeds in your website can diminish the integrity of your online presence and hurt SEO.  Make sure your website isn’t weedy by regularly taking care of  typos, out-dated information, and comment spam making sure internal links in your site and those going  to external sites are not broken or link to out-dated information Improve the ground!   The soil on our property contains quite a bit clay, so we have spent time improving our soil.   You can do the same for your website: add functionality which will help users obtain the information they need, accomplish a task, or make a purchase update your site’s design to make your site more user-friendly and current Can you add/move material to make things more attractive or useful? Moving plants can make them healthier.  Adding plant material can add colour, habitat for wildlife, or fill a bare spot making your property a place to linger.  Make your web site a place visitors wish to linger and explore by making sure your content is well-organized so visitors can enjoy your site instead of spending time figuring the site out adding new content to educate or enable customer activity highlighting or moving important content or functions that users are not finding or using A well-tended web site: shows users that you are serious, engaged, and have expertise in your chosen field engages users with relevant content and functionality to help them obtain the goods and services needed will be seen as a resource for others and you will garner links and social media shares which will raise your online profile ranks better in search engines which look for relevancy,  currency, links and shares among other factors Cultivate your website so your business can...

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Have you checked your stats?

Posted by on Jun 3, 2015 in analytics, planning, websites

How are your stats? I have been looking for ways to be more active. A friend loaned me their unused Fitbit so I could test it out. It is an interesting little gadget that provides little data nuggets about my activity levels, calories burned, sleep, etc. The Fitbit also allows me to set goals and gives me “badges” when I achieve certain levels of activity. Since it is new to me, I have to admit I check it throughout the day to see how I am doing. In a philosophical moment this little gadget and my interest in data brought me back to web sites… When we build websites for our clients we always include Google Analytics so clients can review their site’s activity. Much like a Fitbit’s data, site analyitcs can help you see how your website is doing.  Some key analytics include: How many visitors are coming to your site? Where are site visitors coming from? How long do people stay on the site? What pages are being viewed, is there any content that is particularly popular? Are users finding the information you think they need to see? Are you calls to action effective; do they read highlighted content, fill out a form, buy something online, or contact you for more information? The great thing about a website is you can change it!  Site analytics can guide the development of your site to make it more attractive and useful to customers.  Looking at your website’s statistics might lead you to: improve SEO/SEM so customers can more easily find your site add more or develop popular content add more images or videos to better engage site visitors improve navigation add calls to action and code them to track conversion points So, have you checked your web stats lately?  What are the goals and changes they suggest to achieve the level of activity needed to help your business...

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Becoming visible…

Posted by on Apr 28, 2014 in news

In 2007 we started Visible Mission, Inc. because we wanted to provide passion-driven organizations and businesses with visual communication tools to share their missions with the world.  Graphics, web design, multimedia, and print medias are the tools that can make any group more visible and ultimately more viable.    Though it sounds trite, we work to help  people build their brands and grow their organizations. Seven years later we are still going strong and growing.  Our clients have included faith-based organizations, public libraries, artists, and community support groups.  As you can see from our portfolio we have worked with individual artisans, regional companies and even larger national organizations.   Geographically, our customers are  primarily on the East Coast, but they have hailed from locations farther afield such as Texas and North Dakota.  We haven’t advertised much since more than 50% or our business comes via personal contacts and referrals.   This space, in particular, is going to be devoted to a regular article about the work, expertise, and issues we see facing those who see to grow their businesses and become more visible.  Topics will include web design, photography, print media, layout, multimedia and more. Please contact us if you have any questions. Elizabeth Blakely Co-founder and...

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